FURFUR Collaborates with Heinz, Loved on Dining Tables Worldwide

FURFUR collaboration with HEINZ CAPSULE COLLECTION

The women’s fashion brand "FURFUR" is proud to announce its first-ever collaboration with Heinz, one of the world’s leading food brands, available nationwide starting Tuesday, October 15.

Heinz ketchup and mustard are beloved condiments that have become iconic elements on dining tables worldwide. Their packaging design, familiar and comforting, has become a charming pop-art-like symbol in our everyday lives.

This winter, FURFUR blends its feminine mode with the playful spirit of Heinz ketchup and mustard, giving rise to a unique capsule collection. This collection features six standout items, including cardigans, knitwear, bags, and pouches, all of which showcase Heinz's iconic red and yellow bottles in striking designs.

Heinz Emblem Cardigan (Available in Red, Yellow, Black / Free Size) ¥18,700
A crew-neck cardigan made from premium wool with the Heinz keystone emblem on the left chest, reminiscent of a school crest.

Heinz Jacquard Knit Pullover (Available in Red, Mustard, Black / Free Size) ¥19,800
A bold Nordic-style knit sweater featuring a low-gauge pattern with the Heinz and FURFUR logos.

Heinz Bottle Motif Sweater (Available in Black, Gray / Free Size) ¥27,500
A sweater with a sweatshirt-like feel, complete with crochet ketchup and mustard bottle appliqués on the front.

Heinz Bottle Bag (Available in Mustard, Red / Free Size) ¥17,600
This eye-catching bag perfectly replicates a Heinz ketchup or mustard bottle, down to the tactile details and reverse-bottle design. Made from glossy synthetic leather with hot-fix rhinestone details, this bag also comes with a detachable shoulder strap, allowing it to double as a pouch.

Heinz Eco Fur Shoulder Bag (Available in Red, Mustard / Free Size) ¥24,200
A faux-fur drawstring bag in ketchup and mustard colors, featuring hand-stitched embellishments on the Heinz label. It includes an inner pocket for convenient storage. The chain strap can be adjusted for 2-way use, allowing the bag to function as both a shoulder bag and a handbag.

Heinz Label Pouch (Available in Red, Mustard / Free Size) ¥7,700
A compact pouch featuring printed Heinz ketchup and mustard labels, perfect for storing small essentials like wireless earphones or lipsticks. It also comes with a chain strap, allowing it to function as a bag charm.

About Kraft Heinz:

Kraft Heinz is one of the world’s largest food manufacturers, formed in 2015 by the merger of H.J. Heinz, known for its ketchup, and Kraft Foods, a leader in the cheese and food industries. The company serves delicious products to over 50 countries worldwide.

About FURFUR:

FURFUR embodies a delicate balance of femininity, elegance, and strength. Known for its "Feminine Mode Wears," FURFUR blends sophistication with a playful touch, creating high-sensitivity fashion that makes women feel romantic and empowered.