GU Launches Frieren: Beyond Journey’s End Special Collection

GU is set to release its first-ever collaboration with the anime Frieren: Beyond Journey's End, bringing a magical collection of women’s wear and accessories inspired by the beloved series. Available starting December 13, 2024, this collection draws on themes of past and present memories from the show, along with iconic motifs such as the party members, magic, and trunks.

Sweatshirt Pullover ¥2,990  Bag ¥1,990  Pouch ¥1,990

Sweatshirt Pullover ¥2,990

Sailor Collar Sweatshirt Pullover ¥2,990  Bag ¥1,990  Socks ¥390

Marshmallow Feel Lounge Cardigan ¥3,990  Satin Pajamas (Long Sleeve & Pants) ¥3,990  Sailor Collar Sweatshirt Pullover ¥2,990  Bag ¥1,990  Socks ¥390

Marshmallow Feel Lounge Cardigan ¥3,990  Satin Pajamas (Long Sleeve & Pants) ¥3,990  Socks ¥390

Sweatshirt Pullover ¥2,990

Sweatshirt Pullover ¥2,990　Socks ¥390

About Frieren: Beyond Journey’s End:

Set in a world where the Demon King has been defeated by a group of heroes, the story follows the elf mage Frieren as she embarks on a journey to understand the fleeting nature of human emotions and life itself. The series explores themes of time, memory, and personal growth after the heroic battle has ended.